Jelly Kelly Designer Handbags

History of Jelly Kelly:

T

he newest Fashion Accessory Craze is here. The Authentic JELLY KELLY Bag.
These bags are constructed with the highest quality Soft Opaque Rubber Material. They are designed for durability and washability.
The bags have a Brushed Silver lock with the logo engraved on top. It is designed for easy access and a great look.

All JELLY KELLY products come with a Genuine Authenticity Card so you know you are purchasing a Original JELLY KELLY item.

JELLY FRESH: Jelly Kelly Handbags offers bags and accessories, based on the look of the Hermès “Kelly” bag, in a plastic, jelly-like material.

Jelly Kelly Handbags

Eileen Ellis and Dennis Cronk knew a good idea when they saw one— and they knew they had to act fast.

Last July, the two were discussing the possibility of launching a line of handbags modeled after the famous Hermès “Kelly” bag but made from a plastic jelly-like material. As Ellis tells it, at noon they found out the name “Jelly Kelly” was not trademarked, and by 2 p.m., they were in their attorney’s office signing a check that would secure the rights to the name in the United States and 15 European common market countries and Japan.

By August, they had launched Jelly Kelly Handbags and opened about two dozen high-end boutiques, according to Cronk.

The two set up the company’s headquarters and warehouse in Chatsworth, Calif.

Ellis and Cronk steered clear of any legal issues with Hermès by modifying the trademarked latch on the original design made by the luxury goods company and popularized by Grace Kelly in the 1950s.

There are eight handbag styles: the standard handbag in small, medium and large; a tote bag; a saddle bag; a hobo; a backpack; a diaper bag; a doctor’s bag; and a pouch. There are also wallets in two sizes, checkbook covers and coin purses. Jelly Kelly will soon add key rings and agenda covers. And all will come in the Jelly fabric, a proprietary rubberized material Ellis and Cronk found in Asia.

The bags and accessories are available in eight standard colors: black, crimson, light blue, bright blue, light pink, bright pink, gray and orange. For Spring, the company will add white, yellow and green.

Some of the styles are trimmed in leather, and Cronk said he and Ellis plan to expand the collection to include other fabrics. “The name is very catchy, and we’ve had such a good response to the logo, we want to develop the business beyond the jelly material,” he said.

Ellis said they also plan to expand the Jelly Kelly brand beyond handbags and accessories. “Our goal is to do licensing and to expand into other areas,” she said.

Wholesale prices range from $49 to $90 for the handbags and $24 to $55 for the accessories. Orders for the bags and accessories can be filled in two weeks, according to Ellis and Cronk, who also set up a Web site, www.jellykelly.net, to fill orders.